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WE'RE IN
THE
LEGACY CREATING BUSINESS

OPEN FOR ENTRIES 
APRIL 7
EARLY BIRD ⁠25% DISCOUNT
UNTIL APRIL 21
END OF SUBMISSIONS
MAY 17
GRAND JURY VOTE
MAY 22 TO JUNE 3
EXECUTIVE JURY VOTE
JUNE 10 TO 12

    International advertising and creativity festival in Lisbon mood colors

KEY DATES

    International advertising and creativity festival in Lisbon Drawing buildings

Warm, authentic and richly diverse, Lisbon " a ‘slow living’ capital of the world" ,  is the perfect place to invite brands and professionals from all over the world to experience a new, more purposeful kind of festival.

SLOW BRAND VALUE

Culture moves at two speeds. There’s the fast pace, the churn of memes, micro-trends, and fleeting moments that dominate the FYP and shape what people talk about day to day.

And then there’s the slower pace; the deep, structural shifts in values, identity, and belief

Systems that change what people care about, often quietly, over time.⁠

⁠If brands want to build lasting cultural relevan-ce, they need to operate at both speeds. Chasing attention might win the moment but understanding the underlying shifts is how you build meaning.⁠

Slow Brand Value’ recognises the need to acknowledge and rightly answer a consu-mer whose presence is as permanent as is disperse, investing its efforts and attention on the truly meaningful and reproductive actions, those who guaranty perpetuality of growth in both recognition and engagement.

Heritage builders

OUR
PRESIDENT
OF THE
JURY

GABRIEL SCHMITT

    International advertising and creativity festival in Lisbon jury president GABRIELSCHMITT

Gabriel Schmitt is a culture-shaping creative executive with 20 years of advertising agency leadership in New York, Chicago, and São Paulo.

“While customer experience, brand experience and product innovation remain the foundational pillars for the CMOs surveyed to differentiate their brands, creativity and uniqueness rise as their top investment area for the next years”

State of Marketing E 2026
Past forward: The modern rethinking of marketing’s core
McKinsey & Company

OUR
GRAND
& EXECUTIVE JURIES

At the LisbonADFestival, the Grand Jury, comprised of top advertising professionals, will review the entries and select those advancing to the Shortlist.
Second, the Shortlist entries will be evaluated in Lisbon by our
Executive Jury, made up of influential leaders in the creative industry, who will determine the final winners and their respective trophies.

    International advertising and creativity festival in Lisbon past executive jurys

INTEGRITY & INTEGRATION

Our ambition is different: to reflect the reality of today’s industry more accurately, and to promote a more relevant, lasting way of evaluating brands, ideas, and creative value.

 

We want to bring back creative and marketing talent to the same table.

 

One of the biggest challenges in our industry today is the growing gap between brands and their creative partners: different languages, different objectives, different processes, and too often, different definitions of value.

 

The Lisbon Festivals are designed to help close that gap. We believe the best

JOIN
ING
FOR
CES

ideas can transform businesses, create lasting value, and influence behaviour. But great ideas rarely happen in isolation. They are built by aligned teams: brand and agency working together, with clarity, trust and shared ambition.

 

That is why our model is deliberately collaborative. Across the festivals, agency and client leaders will judge side by side. Creative leaders will help evaluate marketing effectiveness, and marketing leaders will help evaluate creative excellence.

 

The goal is not just better awards, but better understanding, better collaboration, and ultimately better ideas.

PAST WINNERS

2025 WINNERS

    International advertising and creativity festival in Lisbon mccann agency
Agency of the year 2025
    International advertising and creativity festival in Lisbon McCann group
Network of the year 2025
    International advertising and creativity festival in Lisbon IPG Group
Holding of the year 2025
    International advertising and creativity festival in Lisbon biscuit agency
Production Company
of the year 2025
Independent Agency
of the year 2025
    International advertising and creativity festival in Lisbon end to end agency
    International advertising and creativity festival in Lisbon Winner Project
    International advertising and creativity festival in Lisbon Winners
    International advertising and creativity festival in Lisbon Gold Winner
    International advertising and creativity festival in Lisbon Crows
    International advertising and creativity festival in Lisbon Trophies

THE
CROWS

The crow represents the city of Lisbon (present on its Coat of Arms), as it is part of the Urban Legend of S. Vicente - 2 brave crows that helped a ship transporting the body of S. Vicente back to the capital.
    International advertising and creativity festival in Lisbon black trophy

#SLOWBRANDVALUE

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